Next Event

Unite Europe

Monday 23rd February 2026

First introduced as a virtual event in 2021, this is the newest of the ‘Unite’ series events, but is already a firm diary fixture for the peak contracting period.

Unite Europe is the ‘one-stop-shop’ event for tour operators, tourist boards, hoteliers, representation companies, airlines, ground handlers and car hire companies operating to and based in Europe.

Held in central London, this popular event provides the perfect platform for the key decision-makers to hold pre-scheduled, one-to-one meetings at the start of the busy contracting period.

The 2026 event will take place on Monday 23rd February at Leonardo Royal Hotel London City.

 

Register your interest

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Previous Event Highlights

2025 Exhibitors

There were 64 delegates from 45 exhibiting companies representing over 100 hotels, tourist boards, associations, ground handlers and car hire companies from 19 countries.

2025 Buyers

There were 64 delegates from 52 tour operating companies and selected agents from the UK.

2025 Venue

The 2025 event was held at Leonardo Royal Hotel London City.

 

Costs

There is no cost for the ‘Buyers’ (tour operators) and an affordable cost to the ‘Exhibitors’ (suppliers).

Meetings

Meetings are made using an on-line platform in advance of the event directly between the ‘Buyer’ and ‘Exhibitor’ and vice versa.
725 pre-scheduled meetings took place on the day.

Coverage

Please click here to view the coverage by Selling Travel.

Sponsors

What they’re saying about our events…

Shellseekers

Thank you for all the hard work you do to make Unite events so successful. I found both the Europe one and Indian Ocean & Middle East super useful and enjoyable. I know that I say this every year, but at danger of repeating myself, I never have a bad meeting at Unite and always come away with new contacts and lots of information from those I have met before. Because the events are destination focused it makes it so much easier to gather inspiration in an organised fashion and then follow this up by focusing on selling to clients. It is also fun when faces pop up from a while back in a new role - old colleagues becoming new colleagues.
Kay Franklin
Managing Director

Carrier

Thank you so much for Unite Europe. It was a great event again, really good to catch up with everyone in one place!
Liz Goodwin
Product Manager - UK and Ski

Hidden Doorways Travel

Thank you as ever for your great organisation for the Unite events. 
Chris Mastin
Director

Prestbury Worldwide Resorts

Unite Europe has been so easy and a breeze to log onto meetings and I’ve had some great business meetings with people I’d met before but also some that I hadn’t met, or even heard of before – but in a good way! I’ve been looking for Italy contacts for the past 12 months and now I have some! It has been a pleasure attending the first UNITE Europe, and I hope the first of many.
Diane Prendergast
Senior Product Manager

Falkensteiner Hotels & Residences

Just wanted to say thanks – it was brilliant – but I’m sure you’ve heard that from everyone. Ana wanted you to know that she and her team have been doing these sessions all year and she says that Unite Europe is by far and away the best, not only because of the technology but also she felt every appointment was worthwhile.
David Pollard
UK representative

Oliver’s Travels

Just a very quick email to say thank you so much for Unite Europe. Very well done for pulling it all together, and for sourcing so many great contacts. I had a blast, and I picked up a few new contacts which has and will generate some gorgeous new product for me that I would never have found, were it not for this event. Thanks again, brilliant job.
Andrew Duncan
Head of Product

The Royal Blue Resort & Spa, Crete

Thank you very much for organising this unique event in such a professional and easy-to-handle way. It was a very successful event for us.
Mike MÖhle
Sales Manager

The Travel Village Group

I just wanted to thank you for the smooth running of Unite Europe. The system and the way everything was organised ran seamlessly so thank you. It was a great way to connect with either existing or new partners within the European space and I look forward to supporting future events you host.
Joy Woodside
Director

Highlife Travel Marketing

I just wanted to say well done on Unite this week. I caught up with a lot of people I thought it was well organised and the system was so user friendly.
Theresa Feeney
Director

Falkensteiner Hotels & Residences

Unite Europe – Brilliant Show! Thanks so much for organising another fantastic event. As they say perfectly formed and a really good mix of buyers which gave us a completely different insight to the UK market for Europe. Well Done – great event. Looking forward to next year.
David Pollard
UK Representative

Trailfinders

Many thanks for organising Virtual Unite Europe. It was a really worthwhile event and I look forward to it being an in person event next year!
Philippa Clarke
Continental Destination Manager

Six Senses

Thanks again for the all the work that went into the set up and as always, it was so useful to meet so many people at the right time of year. It was great to see you again!
Dominic Smith
Regional Director of Sales UK, Ireland & Scandinavia

DialAFlight / Lotus Group

Thank you for inviting me to Unite Europe - it was great to meet with some familiar faces and meet new hoteliers.
Lauren Till
Product Manager Europe

Travel Solutions

Thanks for organising 5 fantastic events. The Unite events are always some of the most productive days I have in the calendar year. Easy to get to – and the format is perfect! Well done!
Graeme Evans
General Manager

Black Tomato

Thanks again for hosting such a fantastic event!
Lauren Ainsley
Senior Product Manager

Canopy Marketing for Myconian Collection

Thank you for arranging a great show. I’ve never been to Unite before and felt it was run really well with just the right amount of time for meetings.
Siobhan Henderson
Account Manager

LD Sales & Marketing

Thank you so much for hosting another exemplary round of events. Jo was full of praise for Unite Europe as you know, and then she attended her first Unite Indian Ocean – which is definitely on a different level altogether! Mautourco, Uga and Gili each had a full schedule of quality meetings, and we are very grateful to you for the opportunity to attend and meet old and new partners. Unite is such a warm, welcoming but utterly professional event – and this is down to you. So much fun but also, we always come away with a notebook full of opportunity!
Lisa Darchambaud
Owner

Holberry Associates

Thank you again for the organisation of Unite Europe last Monday. I really like the format matched with the quality of the contacts attending so I had a really beneficial day on behalf of Monaci delle Terre Nere.
Julie Holberry
Managing Director

Hosmark Hotels

Thank you so much for another fabulous Unite Europe! So well organized, as always, and a great set of clients and appointments. The room was light and spacious which always helps during these busy days!
Rowan Hampson
Global Account Director

Six Senses Kaplankaya

Thank you very much for your lovely email and the privilege to present our lovely hotel at your brilliant show. The team at Six Senses Kaplankaya also found the show and the contacts so productive. They asked me to sign up for 2026 as well, if it is possible!
Armagan Yolcu
UK Representative

Curio Collection by Hilton

Once again, congratulations on another successful event! I truly appreciate all of your hard work and dedication in making it such a productive and meaningful experience. Thank you once again for your support & trust —I’m grateful for the opportunity to be a part of community.
Matina Argyriou
Director of Sales

Minor Hotels – Portugal & Spain

It was a pleasure to attend the Unite Europe 2025 – thank you for your hospitality and organization! Look forward to attend again next year!
Joao Belchior
Director of Sales Luxury - Southern Europe

Elegant Resorts

Thank you for a wonderful show – it’s always one I look forward to!
Sophie Jones
Senior Product Manager - Europe & North Africa

DialAFlight

Thank you for a fabulous Unite Europe! Really fab to meet with so many hoteliers/suppliers, a very successful event all round!
Lauren Till
Product Manager - Europe

Shellseekers

Thank you for all the hard work you do to make Unite events so successful. I found both the Europe one and Indian Ocean & Middle East super useful and enjoyable. I know that I say this every year, but at danger of repeating myself, I never have a bad meeting at Unite and always come away with new contacts and lots of information from those I have met before. Because the events are destination focused it makes it so much easier to gather inspiration in an organised fashion and then follow this up by focusing on selling to clients. It is also fun when faces pop up from a while back in a new role - old colleagues becoming new colleagues.
Kay Franklin
Managing Director

Carrier

Thank you so much for Unite Europe. It was a great event again, really good to catch up with everyone in one place!
Liz Goodwin
Product Manager - UK and Ski

Hidden Doorways Travel

Thank you as ever for your great organisation for the Unite events. 
Chris Mastin
Director

Prestbury Worldwide Resorts

Unite Europe has been so easy and a breeze to log onto meetings and I’ve had some great business meetings with people I’d met before but also some that I hadn’t met, or even heard of before – but in a good way! I’ve been looking for Italy contacts for the past 12 months and now I have some! It has been a pleasure attending the first UNITE Europe, and I hope the first of many.
Diane Prendergast
Senior Product Manager

Falkensteiner Hotels & Residences

Just wanted to say thanks – it was brilliant – but I’m sure you’ve heard that from everyone. Ana wanted you to know that she and her team have been doing these sessions all year and she says that Unite Europe is by far and away the best, not only because of the technology but also she felt every appointment was worthwhile.
David Pollard
UK representative

Oliver’s Travels

Just a very quick email to say thank you so much for Unite Europe. Very well done for pulling it all together, and for sourcing so many great contacts. I had a blast, and I picked up a few new contacts which has and will generate some gorgeous new product for me that I would never have found, were it not for this event. Thanks again, brilliant job.
Andrew Duncan
Head of Product